Why Pharmaceutical and Medical Industry Marketing Teams need a DAM
13 Jul

Why Pharmaceutical and Medical Industry Marketing Teams need a DAM

One of the biggest struggles of marketing and communications teams is the assembling of digital content, managing the workflow and approval process, and then determining how that content will be shared, distributed, or published. If your marketing team does not work in a centralized fashion then you run the risk of wasting time locating assets, […]

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A Great DAM Workflow
18 May

A Great DAM Workflow

The recent Henry Stewart DAM conference in New York featured posters from companies that highlighted their Digital Asset Management workflows. ESPN’s use of their DAM was of particular interest to me perhaps because of my Associated Press wire service background. ESPN is using their cloud-based DAM to centralize their image feeds. The problem they needed […]

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