LiveEdition
LiveEdition
The next generation in on-line newspapers
Going on-line is one of the biggest opportunities, and challenges, facing publishers today. An on-line edition can increase audited circulation and take advantage of the demographic trends showing growth in on-line readership. For current readers, on-line access is a strong benefit and valuable subscriber retention tool. On-line access even saves money by cutting delivery expenses to employees and bureaus. For advertisers, on-line offers greater visibility and value. How can you offer a great on-line reader experience, affordably within current production workflows and deadlines? LiveEdition!
LiveEdition represents the next-generation in on-line newspapers by bringing together a unique combination of key technologies, features and benefits not previously available. Each step in the process has been tailored to improve the user experience, maximize efficiency, automate and cut costs.
Going live was never faster or easier
• Advanced reader interface uses the latest web technologies to
create a fast, familiar and web-engaged reading experience.
• A replica of the printed newspaper - can count toward audited circulation.
• Hosted service with automated production for fast on-line publication and
lowest possible production cost.
• Live URL in ads and editorial, reader click-thrus are reported.
• Lowers the cost of internal circulation to staff and bureaus.
• Use same PDF pages uploaded for E-Sheets: one setup covers several uses.
• Use the same proven hosted infrastructure used by E-Sheets.
• Innovative SMART technology tracks and reports all on-line reader activity.
SMART
For the FIRST TIME track and view how your customers use your newspaper!
One of the most intriguing aspects of LiveEdition is SMART (Session Mapping and Replay Tracking). Little is really known about how readers use their newspaper. Which stories are most popular? Which pages are rarely read? Do readers go to Sports first, or the horoscope, or the comics? Which ads are most frequently viewed? SMART allows LiveEdition newspaper managers to review, at high speed, how a user navigates through the on-line papers, and to deliver a tabular report of those stories, ads, and features ranked by popularity. 
With SMART, a newspaper could evolve an online product tailored to specific populations, for example 18-34 year olds, by observing how they actually “read” the paper and which elements capture them, and then adjusting the product accordingly.
• Lets you measure audience response to new news products.
• Replay actual LiveEdition reader sessions.
• View at real-time or high speed.
• Ranks pages, stories & ads by popularity.
• Gather results by reader demographics.
• Use data to create tailored products.
• Use the same proven hosted infrastructure used by E-Sheets.
Going live was never faster or easier
