Paper tearsheets are slow and labor intensive to produce, expensive to ship and store. The age-old tearsheet practice probably goes back to Ben Franklin. But that is all starting to change.
E-Sheets lets publishers provide on-line electronic tearsheets to their advertising customers the morning of publication. One click on the email notification link and you see today’s ads. Click again to see facing/backing pages, or view the full-size PDF page. Print the page on your desktop or even use an on-screen tool to measure the ad. With E-Sheets, agencies and advertisers get fast and easy confirmation, publishers save production labor, material and shipping costs, and business managers can confirm and approve payment with one click on an electronic invoice. The whole process from ad-run to payment is dramatically shortened, and with a fast ROI.
E-Sheets is already changing business at leading papers and major markets throughout the country.
Do electronic tearsheets work? Here is just one example:
“During their pilot test, The Hartford Courant tracked a 33% improvement in collections due to electronic tearsheets. That improvement continued during Hartford’s roll-out of the system to their advertisers. Based on these savings Tribune expects a double-digit return on their investment in E-Sheets.”
– From Tribune’s white paper on E-Sheets, March 2005 (read it here)
• Over 100,000,000 records!
• From over 1,500,000 advertisers and 37,000 agencies
Only E-Sheets can put you HERE
• Verify the tearsheet on the morning of publication
• Huge number of advertisers and agencies already using E-Sheets
• Convenient single one-stop log-in for national and regional advertisers to
view an ad campaign across major markets
• Hosted – no hardware, software to buy or maintain
• Years of back pages & tearsheets at your fingertips
• Cuts costs, material, labor and shipping for a fast ROI
• Secure and controlled access to content
• Foundation for LiveInvoice, AdReady and the LiveEdition on-line paper
• A corporate standard at Tribune, and used at major metros like the
Los Angeles Times, Chicago Tribune, Boston Globe, The Kansas City Star, Houston Chronicle, Fort Worth Star-Telegram, The Philadelphia Inquirer, San Francisco Chronicle, Miami Herald, Atlanta Journal-Constitution, as well as, small and independent papers.
The revolutionary interactive on-line invoice that helps resolve payment delays
The LiveInvoice option creates an on-line replica of the publication’s paper invoice. Each line item links to its corresponding E-Sheet electronic tearsheet page to verify compliance. Click the “pay now” button and you access the screen that executes funds transfer or credit card payment.
But LiveInvoice takes a significant step further with a built-in electronic dialog and feedback loop between advertiser and publisher. Each invoiced line-item can be discussed individually for fast, efficient resolution of billing questions and disputes. No more reason to hold up an entire invoice over a single disputed item. A commented “paper trail” documents every item. If an invoice is partially paid, everyone can finally see what items the payment applies to.
Electronic payments: Fast, Easy, and Secure
• Electronic invoices saves time and cost
• Fully integrated with E-Sheets
• Can link each ad billed to the tearsheet
• Can verify receipt of invoice
• Interactive dialog for dispute resolution
• Electronic payment: “click-and-pay”
• Receive payments quicker with less customer support effort
Streamlined process from ad approval, to tearsheet, to invoice, to on-line payment
With the AdReady option, ad proof verification is fully integrated into the
E-Sheets electronic tearsheet environment.
• On-Line access to ads and approval status
• Fully integrated with E-Sheets
• Link between approved ad and published page
• System activity logged to create “sign-off” record
• Creates ad library, with fully text searchable content
• Built-in deadline management
• Faster turnaround, more process control
